GoodFoodLoop Tour is on a mission to inspire young people to embrace physical activity, healthy eating, and a balanced lifestyle. Through interactive workshops and engaging experiences, it encourages students and school groups to develop lasting, positive habits in a fun and hands-on way. Whether it's yoga, cooking, or functional training, GoodFoodLoop provides an immersive environment where young people can learn, practice, and grow.
At 101 Studios, we were tasked with creating a vibrant and welcoming visual identity that speaks directly to this young audience. The result? A fresh, colourful pastel design with a dynamic calligraphic wordmark in a flowing graffiti style – playful, energetic, and full of movement, just like GoodFoodLoop itself.
Beyond branding, we developed a user-friendly website where teachers and schools can easily explore the program, book workshops, and stay updated on upcoming events via a dedicated calendar. To further enhance visibility and engagement, we designed promotional materials, including roll-ups and bracelets, and crafted stunning Valchromat playing cards in off-white, featuring a beautifully carved logo on the front and engaging educational snippets on the back.
With this creative foundation, GoodFoodLoop now has a cohesive and engaging presence that excites and motivates young people to take charge of their well-being in a fun and interactive way.
