Imagine a library where you don't borrow a book, you borrow a person. That's the idea behind Living Library Luxembourg, a project of the Zentrum fir politesch Bildung based on an initiative of the Council of Europe.
Visitors choose a "Living Book", a person who has experienced discrimination or prejudice, and spend 20 to 30 minutes in open, respectful conversation. They ask questions, they listen, and they often leave with a different perspective than the one they arrived with. It's a simple concept with real impact, and it needed an identity that could carry it.
We designed the project's visual identity from the ground up, including the logo and the graphic language around it. The challenge was a delicate one: the subject matter is serious, but the experience itself is warm, human and inviting.
Our design had to feel open and approachable rather than institutional, making people curious enough to step in and start a conversation. It also needed to work in many settings, since the Living Library travels to schools, universities, festivals, libraries, companies and cultural heritage sites.
The website brings everything together in one place. Visitors can understand how a Living Library works, find upcoming events, learn about the cultural routes the project is part of, and sign up to become a Living Book themselves. The site is available in French, German, English and Luxembourgish, so that the invitation to take part reaches as many people as possible.
It was a privilege to give a face to a project that turns strangers into conversation partners. We're proud to have helped open the doors of this very special library.
