MoVe is an initiative by the Service national de la jeunesse (SNJ) that gives young people in Luxembourg the chance to discover new sports and find joy in movement during their school holidays. From skateboarding and wakeboarding to yoga, lacrosse, and martial arts, the programme is as varied as the young people it serves. When SNJ came to us to bring MoVe to life visually, the brief was clear: make movement feel irresistible.
We developed a fun, dynamic visual identity and branding that could carry the energy of the campaign across every format and surface. The design needed to feel alive -- bold enough to stop a scroll, immediate enough to work on a street poster, and consistent enough to hold together across a full suite of materials.
Every visual decision was made with the audience in mind: young adolescents who respond to authenticity and energy, not polish for its own sake. From print to digital, each touchpoint was crafted to show up with the same confidence.
Whether encountered online or out in the city, MoVe communicates one thing clearly: get out there. We're genuinely proud to have contributed to a project that connects young people with sport and with each other.
