The Regional Tourism Office of the Müllerthal region trusted us with not one, but two campaigns dedicated to preserving one of Luxembourg's most beautiful natural landscapes. Known as "Little Switzerland" for its dramatic rock formations and forest trails, the Müllerthal draws hikers from across the country and beyond, and with that popularity comes a responsibility: to help every visitor tread a little more lightly.
The first campaign revolves around a simple but powerful gesture, bringing your own bottle on the go and refilling it at water stations along the trail. We brought this message to life through compelling visuals and videos, paired with a set of direct, uncomplicated claims like "Refill here, enjoy what's real." and "Our source. Your water." that get straight to the point without ever feeling preachy.
For the second campaign, we addressed the initiative of keeping the Müllerthal clean for everyone to enjoy, giving the movement a voice under the line "Leave no trace." The idea is simple: leave nature as beautiful as you found it, and let the trail itself tell that story to the next visitor.
For both campaigns, we spent time filming and shooting on location in the Müllerthal, capturing its rock formations, streams and forest paths in the same light that draws people there in the first place. It made for two projects we were proud to support, not just as designers and marketers, but as people who love the region ourselves.
