Klima Agence, Luxembourg's national climate agency, exists to help people and businesses make the switch to a more sustainable way of living. With government support and funding from the Fonds Climat et Énergie behind them, they came to us with a clear ambition: get people to replace their old, energy-hungry appliances and combustion cars with electric, sustainable alternatives, and make that decision feel simple rather than daunting with a clear focus on its main advantage of saving money.
We built the campaign around a single idea: switching. Instead of a slogan you read and forget, we focused on a direct claim that doubles as an invitation, "Wiessel op Elektresch a spuer Suen" (Switch to electric and save money), paired with a large, tactile swipe-button that visually mimics the physical act of flipping a switch. It's a design element people instinctively understand at a glance, on a bus shelter screen or scrolling past on their phone.
Around that motif, we placed warm, golden-hour photography of people looking toward their own electric future, quietly optimistic rather than preachy, grounded in everyday life without abstract climate messaging.
The campaign rolled out across social media, the web, and out-of-home formats such as city bus shelters, each execution adapted to its format while keeping the swipe-button and the golden light consistent throughout. Working with Klima Agence on a subject this important, helping nudge households toward real change, is exactly the kind of project we're proud to put our name behind.
