In a strategic collaboration with MyConnectivity, 101 launched a comprehensive awareness campaign designed to introduce and establish MyConnectivity within the B2C sector. Our mission was to not only raise market awareness but also position MyConnectivity as a thought leader in the connectivity domain. Our approach involved a series of expert interviews, which were then transformed into engaging articles, shedding light on vital connectivity topics. We supplemented these texts with captivating visuals with photos of the interviewees, enhancing the content's appeal and engagement on social media platforms.
Throughout the campaign, we adapted key elements based on real-time engagement metrics to optimize performance and reach. The campaign aimed to educate the audience about the benefits of high-speed connectivity, its daily applications, and promote real-life use cases that resonate with the public. To amplify the campaign's reach, 101 devised a multi-channel media plan that included Google Display Ads, YouTube prerolls, and targeted social media advertisements, all backed by rigorous project management, graphic design, and strategic copywriting.
