The Luxembourg Convention Bureau (LCB) is dedicated to positioning Luxembourg as a leading global destination for professional events, including meetings, incentives, conferences, and exhibitions (MICE). To enhance their digital presence and simplify event planning for international organizers, 101 Studios was commissioned to develop a highly interactive, user-centric website. The new platform places strong emphasis on accessibility, multilingual support, and an intuitive user experience, effectively promoting Luxembourg's unique strengths as a premier event location.
Central to the project's success is the innovative "Plan Your Event" tool, an interactive feature enabling event organizers to effortlessly generate personalized recommendations for venues, accommodations, and service providers. Users simply input specific event criteria – such as event type, size, dates, and location preferences – into a dynamic questionnaire, receiving instant, tailored suggestions. This functionality greatly streamlines the planning process, reducing complexity and saving valuable time.
Technical elements implemented by 101 Studios significantly enhance both client and end-user experiences:
- Custom CMS developed by 101 Studios: gives the LCB full autonomy over its content, with maximum flexibility and outstanding ease of use.
- NEXT.js framework: ensures instant content display, optimized SEO, and seamless responsiveness at every interaction.
- Responsive and multilingual design: provides optimal accessibility across all devices, meeting the needs of an international audience.
- Smart optimization: dynamic loading and advanced caching accelerate the user experience, even during high traffic peaks.
- Enhanced security and reliability: the infrastructure guarantees continuous access to the site and discreetly safeguards data, reinforcing visitor trust.
These technical innovations empower the LCB to present Luxembourg as an attractive and easily accessible MICE destination, improving customer satisfaction by providing event organizers with comprehensive, user-friendly tools. As a result, both the client and their customers benefit from increased engagement, efficiency, and overall effectiveness in planning and executing successful events.
