Partnering once again with the Ministry of Mobility and Public Works (MMTP), 101 was tasked with developing an awareness campaign focused on the yearly beaten hunts in Luxembourg—a crucial initiative for enhancing road safety. This campaign marks another successful collaboration with MMTP, reflecting our ongoing commitment to supporting vital public safety measures.
Our creative approach centred on delivering simple and clear visuals coupled with straightforward messaging to effectively communicate the significance of road safety during the hunting season. The campaign's design was deliberately crafted to capture attention while conveying essential information.
By employing a focused visual strategy featuring a natural colour palette, enriched with striking signal colours to ensure high visibility and instant recognition, as well as clear, impactful language, the campaign aimed to educate the public and mitigate the risks associated with beaten hunts. This preventive measure not only underscores the importance of public safety but also strengthens the ongoing partnership between 101 and MMTP, as we continue to work together to address key issues through thoughtful and effective communication strategies.
In addition to creating the visual and animated content, 101 also handled the campaign’s media planning and social media management, strategically scheduling content rollout to maximize engagement and public awareness.
