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Green valleys and flowing rivers for a higher quality of life

Conception & BrandingStrategy

Nordstad is a long-term project that aims to facilitate administrative procedures and improve the quality of life for the inhabitants of several municipalities in the north of Luxembourg. 101 connected with this goal and was happy to help by developing a corporate identity, including a meaningful logo.

Derived from the corporate identity, the full suite of digital and print media was adapted to fit the new, modern, and eclectic design of Nordstad. Inspired by the green valleys and flowing rivers of Luxembourg’s north, the visual identity provided a much-needed playful yet calm spirit to this political and administrative reform.