Empathy and attentiveness on the road 101 was fortunate enough to work on several projects for the Ministry of Mobility and Public Works. One of them was a campaign revolving around soft mobility and the behaviour of all the people who share the road, the pavement or other.
The goal was to encourage respectful interactions and reciprocal attentiveness and empathy. Our master illustrator created a unique visual style for an animated advert as well as the corresponding print and online variations. The campaign was deployed on a national level, with ads running on national TV, online and many other places.